Every online business needs a lot of work to reach the levels of success that we had foreseen when we created it, especially at the beginning when we are not yet well known on the net, so our main objective must be to give a boost to SEO to optimize our content and thus appear in the top positions in major search engines. Another essential task is to install the best plugins that will considerably improve the performance of our website, which will make our page more attractive to the client, something that will have a retroactive effect on the improvement of our SEO, creating a virtuous circle that will make our online business grow at the same rate as our income.One way in which we can also improve our online business is with the promotion in social networks, so in recent years has become very popular the figure of the Community Manager who gets for us that visibility on these sites that so much benefits our business, and for this uses different tools such as KPI's.
How can the use of KPI ' s help us ? Once our business begins to be more and more taken into account, and its products or services more requested, KPIs will become one of our best allies because as we grow we will experience more and more the need to have a tool that monitors our business, or what is the same to measure and assess actions complicated to quantify, such as customer satisfaction with us. This will help us to obtain very valuable information with which we can plan actions in the future.KPI's essential to our business. Of the many KPIs we can use there are some that are indispensable for improvement:1.Keywords: They are essential in any online business.
For example if we need a transfer to the airport we can contact 10transfers.com2.Profit and loss account: This KPI is basic because with it we will know at all times the balance of income and expenses of our business and, if we go negative, correct it in time.3.Sources of traffic: Ideal to know where most of the visits to our website come from and thus exploit it to the maximum.