The world has become increasingly attentive to issues of ecology and sustainability as media narratives warn of the catastrophic reality today. Several global actions have taken place in various markets. We can no longer ignore the reality of the world: today, we live in difficult days when it comes to the well-being of Planet Earth. Narratives about international fires - including in the Amazon Forest - or about the melting of glaciers - as the case of Greenland, which recently lost 40th of its icy layer in just 24 hours - show us more than ever the state of the environment and human action on Nature.The wisdom of young voices like that of the famous Greta Thunberg, although not very consensual, creates a permanent state of alert that does not stop at individuality alone. Little by little, the markets understand that sustainability is no longer just a necessity or something to be desired.
They understand that it is also a trend. For this reason, it is increasingly the sectors where we find a growing concern with the environment. Today, we bring some examples of markets that are adapting to the times and gradually becoming more sustainable. Come and meet them.
1 Casino and bettingLasVegas is the world capital of gambling and that is why it defines, to some extent, its sector. Recently, the city announced that it will use only renewable energy, for the sake of sustainability and the well-being of the planet, in a real .
2 Fashion: clothes and makeupTheworld of fashion has also begun to adapt to the ecological trend.
To this end, not only have brands started to present real awareness campaigns with their new collections, but the products themselves have been adapted. Increasingly, we find in the world of fashion collections that start from the principles of non-waste, with products reused or recycled. Makeup is also beginning to be based on the narratives of the world of vegan and animal cruelty free.
3.arts: crafts and museum piecesTheartistic sector has also adapted to the most sustainable practices, beginning to apologize for recyclable materials and appeal to human attention through artistic attention calls. We increasingly find pieces that aim to raise public awareness of the Earth's problems and its needs. In addition, the frequent use of recycled materials in this type of pieces - such as bottle caps, pieces taken from scrap metal or even coffee capsules - make the pieces more environmentally friendly.
4 Marketing and advertising Notonly have the materials used by the advertising and marketing sector adopted sustainability practices, but their narratives have also begun to come closer to ecology concerns.
The guerrilla marketing variant has been exemplary in conveying awareness messages on such pertinent issues as pollution or melting glaciers.-.